There is a string of website designing mistakes that online retailers cannot afford to make. Your online store is your avenue to the global market- to the world of opportunities that lie way beyond your offline counterparts. You can conduct business 24/7 and be way ahead in the competitive curve.
A lot… (And we actually mean A LOT) depends on what you design. Your website is the face of your business. There is a lot which goes in to the design – everything starting from your value proposition to your product description. Let us tell you that ecommerce web designing is not only about attractive layouts but your content as well. Here’s a lowdown of the frequent mistakes that ecommerce retailers end up making when they are presenting their offerings to their customer.
They don’t pay attention to value proposition
Let us start off straight away with the value propositions. Let us tell you that even the biggest and the apparently coolest of brands out there are appallingly unaware of the importance of this aspect. Your value proposition is like your client proposal. It’s the way you pursue your prospective customers to buy from you. You should make it easy for them to decide. Why should they buy from you? It’s easy to answer that! Now, consider the question- “Why should they buy from you and not from your competitor?” Here’s where your proposition needs to clinch the deal for you. Think about it. Why should they buy from you and not from Amazon or Flipkart?
Now you know crafting your value proposition is not a walk in the park!!!
Lack of detailed product information: Do you want your customers to turn away from you?
How many times have you faced this? The bottom half that you want to buy doesn’t have proper washing instructions. The shirt that you want to buy is not backed by proper measurement description. Do not leave your potential customers with half-baked information. The product information offered by you might as well make all the difference between your customer hitting the “buy” button and the “back” button. Provide as much information as is possible for you (yes there are space constraints to be considered as well) – size, weight, material, dimensions and anything else which is pertinent.
You are not making it easy for your consumers to find you
You have no brick and mortar store. It has its own merits as well as demerits. You are in a position to offer goods at lower rates because you don’t have to include the establishment cost in your price tags. However, the lack of physical presence definitely acts as a hindrance in many cases since your customer doesn’t know how to reach you in case there is any problem with the goods. So, make sure you are leaving no stone unturned to bridge this “gap” to the best of your ability. Don’t hide your contact details – or don’t place it anywhere you think your customers wouldn’t find it easily.