Ecommerce Web Designing Mistakes to Avoid

There is a string of website designing mistakes that online retailers cannot afford to make. Your online store is your avenue to the global market- to the world of opportunities that lie way beyond your offline counterparts. You can conduct business 24/7 and be way ahead in the competitive curve.

A lot… (And we actually mean A LOT) depends on what you design. Your website is the face of your business. There is a lot which goes in to the design – everything starting from your value proposition to your product description. Let us tell you that ecommerce web designing is not only about attractive layouts but your content as well. Here’s a lowdown of the frequent mistakes that ecommerce retailers end up making when they are presenting their offerings to their customer.

They don’t pay attention to value proposition

Let us start off straight away with the value propositions. Let us tell you that even the biggest and the apparently coolest of brands out there are appallingly unaware of the importance of this aspect. Your value proposition is like your client proposal. It’s the way you pursue your prospective customers to buy from you. You should make it easy for them to decide. Why should they buy from you? It’s easy to answer that! Now, consider the question- “Why should they buy from you and not from your competitor?” Here’s where your proposition needs to clinch the deal for you. Think about it. Why should they buy from you and not from Amazon or Flipkart?

Now you know crafting your value proposition is not a walk in the park!!!

Lack of detailed product information: Do you want your customers to turn away from you?

How many times have you faced this? The bottom half that you want to buy doesn’t have proper washing instructions. The shirt that you want to buy is not backed by proper measurement description. Do not leave your potential customers with half-baked information. The product information offered by you might as well make all the difference between your customer hitting the “buy” button and the “back” button. Provide as much information as is possible for you (yes there are space constraints to be considered as well) – size, weight, material, dimensions and anything else which is pertinent.

You are not making it easy for your consumers to find you

You have no brick and mortar store. It has its own merits as well as demerits. You are in a position to offer goods at lower rates because you don’t have to include the establishment cost in your price tags. However, the lack of physical presence definitely acts as a hindrance in many cases since your customer doesn’t know how to reach you in case there is any problem with the goods. So, make sure you are leaving no stone unturned to bridge this “gap” to the best of your ability. Don’t hide your contact details – or don’t place it anywhere you think your customers wouldn’t find it easily.

Is Your Website Responsive?

As we know the world is constantly changing with new technology and devices, so is the web design and development. Earlier most of the companies were not concerned about how the website is going to appear on other devices except a desktop computer. However, in the current scenario people are using mobile and other portable devices to browse websites and not a desktop and if a customer comes to your website through such devices, it’s certainly in your best interest to make sure their experience is stellar.

In the field of website development and design, we’re quickly getting to the point of being unable to keep up the vast new resolutions and devices. As we know it is not possible to create a different version of the website for each resolution and devices. So, should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another or any other alternative?

Responsive web design is the one which will solve such problem. Responsive web design is about using CSS and HTML to shrink or resize the content to appear good on any devices. Responsive design helps one to manage a single website for all the devices. In a responsive website, it doesn’t shrink down the website to fit, but it changes the layout using flexible images and change the menu structure in required way.

The most important principle is simple that responsive design is for capabilities and scenarios and not for specific hardware devices. A responsive site use single set of HTML.CSS and scripts account for the special cases like low-resolution display, mobile devices with GPS and so on.

Innovo is a web design company in Raleigh that offers such responsive web design services. Innovo provides best web design and development services in Raleigh. Being a client-focussed organization, Innovo lays great emphasis on achieving customer satisfaction. With their consistent hard work and dedicated efforts, they have been able to amass a long list of delighted customers. Innovo undoubtedly one of the best web design and development company in Raleigh, NC providing brilliant solutions and products over time.


How Can a Good Design For Website Help Your Business?

The concept of Web designing is emerging in the market in the recent century. All the companies now prefer to do their business online as marketing online has helped them to make much profit than they had made in the way of physical stores.

The people are now using several devices to search products or services. Most of them like to buy online products and get free from the hassle of moving around in the shops and searching things. Thus, a good website can impress them at this point to influence in buying the products.

The web designing has proved to be quite helpful in the following ways-

  • There have been numerous designing strategies, which have made the companies to achieve target traffic from their websites. The professionals design the websites in such a manner that the customers click the pages of the website without being acknowledged at times.
  • The websites are designed in a proper way with the help of the professionals. Several companies who are not in the market can increase their brand awareness with the help of the properly designed websites. With the right of designing and development, more people will know the sites, or more specifically the company.
  • The number of viewers in the site will be improving the visibility of the site. Most of the customers will prefer to buy your products if they feel that the services are good for their choice. The sales of the companies will increase and they would generate more profit.
  • If you are having an old website then you should consider getting affordable web design services for redesigning your existing site. The companies provide better designs by replacing or updating your former sites to the latest technology. This will make the sites better and speedy for loading.
  • You will also find that the sites will be easier to use and the less frequent internet users will be able to navigate the sites easily. This is a sure advantage as because more people will thus become familiar with your brand and trust your products before buying.
  • Another advantage of web designing is that you do not have to take much hassle of the marketing of the products or the items. The web designing companies generally have in-house SEO service providers and content writers who do the marketing by optimizing search engines through relevant contents.

Thus, if you are thinking of getting an appropriate marketing plan in India and other parts around, you can hire companies that offer affordable web design services in India. The multiple benefits will help you achieve targeted business positions in a short time.

How to Choose a Reliable Web Agency?

For a ecommerce website selecting the correct web agency is very vital. It is up to the agency how to design the website properly ,how to market it’s products and online promotion and offcourse analytics. Measuring the rate of success after any project of a client is vital.A web developer has to look for many things to do in a short span.He has to address various technical issues such as choosing the level of fidelity, screen size resolution,which device to support,scaling the design etc. Then he has to convince the client about a particular design.The steps involved to select a web agency are-

  1. Be sure about the agency. Visit their office.
  2. Research about their competititors and what advantage they give against their competitors.
  3. Study their testimonials and if possible contact some of the previous clients.
  4. Study their client list.
  5. Do some research about web designing before venturing.

Website designers here in Kolkata are very efficient in this regard. Our city has got the most trustworthy , professional and skilled web designers around the globe.They specialize in ecommerce and realestate web page development. Mention may be made of Intlum Technology which is on of the best website design companies in Kolkata website design companies in kolkata. Before I put my pen down let me conclude. The 1st and most important work is to set up a goal. Set up an objective that defines what to do. The 2nd step is to set up an budget . Beware of cheap companies. Interact with the company. Seek their help if you face any malfunction. Enquire about their after sales service.One should very sure that they give good after sales service. Infact this is the most important factor.Some companies also give free technical advice.Some also provide free seo service . This is all right but business men must see that their core service is good ie, web design.If the ist criteria is met then one should go ahead with hiring plan. Build a good relationship with them so that when it comes to give service they offer their best available resources.Maintain all steps while taking the decision.Remember good agency doesn’t sell themselves cheap.

8 Easy Steps to Choose a Website Design And Development Company.

Should I go for the red Ferrari? Or the black?

Now these are choices that are worth breaking your head over, don’t you think?

It is criminal wastage of time if you are contemplating the right agency for taking your business online. But, it is also important that you follow a small protocol before you end up hiring any website development agency.

What is this protocol, you ask?

Well, it’s nothing but a list of 8 easy steps that you must follow before settling for an agency.

Step 1- Know your requirements

It is always good to know your primary objective of developing a website before you approach an agency or vice versa.

To have a better idea of this objective, develop a list of things you would want from your website. The agency will bombard you with questions for which you should prepare yourself with answers for. For example, do you plan to sell individual products or services in an e-commerce format? Would you want a payment gateway integrated to your website? Do you want a dynamic or a static website? Are you interested in ROI, conversion sales or building and maintaining a customer base? Or do you want just to launch and create awareness about your business?

Answers to these questions are also answers to integral questions related to your business. Like, how will your business progress as a website? When do you think, you will have logistics to support an online ordering system? Hence, it is important that you do your homework before the agency puts you in a situation.

Step 2- Know your cost vs. your product or service value

Costs for building a website may differ from one agency to the other. Hence, it is best to know that it could be the deciding factor for you as well as for the agency.

Ensure you get what you pay for. If you start cutting costs solely to save a grand or two you may not be able to reap as much value in the long-term. Especially, when it comes to delivering results or planning as per your requirements.

By this, we don’t mean you should give in to every demand made by the agency, but be wise and take into consideration the efforts put in by both sides.

The best way to make this decision is to analyze the previous investments made in marketing and development, add that investment made in five years and compare it to the cost you will incur with this agency. Simple math, isn’t it?

Step 3- Identify a solid track record

In this step, you conduct research on the agency you are hoping to work with. It is not always true that it’s only the large agencies that are the best, smaller and newer agencies also have some path-breaking ideas that could prove to be beneficial for your business.

Ask the agency to provide you with performance data, client testimonials and case study or demonstrate their approach to problems and measuring tools. Trust us, the agency will be obliged if they want to work with you.

Step 4- Exchange communication knowledge and learn

Currently, it is difficult to keep up with the changing technologies and technical formats. It is the agency’s job to update you with the newest technologies and use them in the development of your website. But, it is also important that you read up about them in brief if not in detail.

Ask the agency about their process, their methodologies, the technology they use and why they are making certain recommendations or decisions. It is their responsibility to ensure you know exactly what you are getting into. It is true that you should do your research, but you should also have knowledge about your investment.

Step 5- Pay attention to content

If your agency is only beautifying your website, then you are probably in the wrong place working with the wrong team. Content is key to ensure your website creates the results you want. The agency that you choose must ask the right questions about your audience, your business process, and your industry.

The agency that you choose must understand the importance of content. They should realize that they are creating a framework for your business content. They need to know how the visitors to your website absorb and respond to your content. Content is everything that a business needs to build a foundation online. Copy for images, videos and everything else is equally important as the main content explaining your business. They should speak to your marketing team and client managers to know the wavelength that they share with their customers.

Step 6 – Know what you want to achieve and be realistic

In this step, you need to invest some time into knowing your objective and expectation from your website. Create timelines for your growth.

Think of ways that will help your business grow other than being first on Google and generating traffic.

Some goals that you can set for the first half-yearly plan.

  • Generate more leads
  • Increase online sales
  • Create product or service awareness
  • Be in touch with your customer requirements

Ask your agency about the tools and services they provide to gauge the traffic they generate for your website. Ensure that the agency understands your sales process so that they can help you devise efficient plans to improve sales from your website.

Step 7 – Know your strategy

An agency will provide you with a clear and concise web strategy. But, is that enough? It is important that the strategy they provide gives your business a strong sense of authority, relevance and trust. You will know that you have a solid strategy when you can measure its success. When you can measure your success, you can make the right business decisions based on real data.

Ask your agency about their approach in detail. The approach should outline the expected results and the deadline in which they will achieve it.

Step 8- Maintain quality of your investment

After launching your website, a good website development agency will maintain a good relationship to ensure you are comfortable using and maximizing your website. Depending on your website the agency will help you upload, maintain and publish content and images. A good agency will provide you assistance with analytical data to ensure that profits from your website are always maximized.

Ask your agency about how are their relationships with other companies. How are they assisting other clients? Are there any maintenance or service plans that you can sign up for your website?


In most cases, you will get what you pay for. But, it is also important that you be well-prepared, so you make the right choice. With these eight easy steps, we assure you will never be in a situation where you will regret your decision. Some homework, clarity in thoughts, and collaboration is all it takes to get a value-based, customized website for your business, up and running. Design and development together create the backbone of your brand’s digital presence, and content just makes it all come together. All 3 are equally important to your brand’s success.

At Innovo, we believe our clients know what is best for them and their business; it is our job to guide them into making the right decisions and creating more value than they already have in the industry. Our clients are at the heart of everything we do, because, once you place your trust with us we will work tooth and nail to ensure you get what you want from your website.

How to Choose a Website Designing Company

When people are chatting on their business deals on Facebook, it was a great way shows that the whole world is interlude with each other on the web and sharing their business ideas. From sharing your feelings with your friends on social networking sites to doing business online – the use of internet is anywhere and everywhere. You must have seen the ads in the newspapers which say that you can earn good amount of money online. For a change, they are not lying; billions of people are earning a lot of money online with the help of the websites. When there are so many websites that are doing business online, it’s difficult to be on the top of all of them. website designing services form one such business solution through which you can popularize your website so that people know the kind of services you are offering them.

To popularize your website on Google, you need a lot of things as the website designing process is a very long course of action. You would get a lot of companies who provide website designing services but you should only choose a company who are experienced and reputed in the market. Outsourcing Website Designing services has been a practice since over a decade. For instance, businessmen in the US have hired Responsive Website Designing UK , India to get their site ranked on the first page. In the recent years, the entire concept of consumerism has changed along with the marketing strategy of products and services. Buying products in the market was a common thing but nowadays buying products on the web has become a common thing. Starting from content marketing to social media – there are many website designing tools by help of which the website designing experts bring your website in the top rank.

With the growth of so many Freelance WordPress Web Designer Australia , it would be difficult for you to choose the right website designing professional who would work according to your needs. It would be advisable to hire a website designing company who will not only take care of your website designing needs but also have a content team who can generate content for your website. Check the samples of their content team so that you get an idea of their work. Along with creativity, a content writer must know the tricks to grab the attention of the visitors with his content. Take a look at your competitor’s work so that you can get inspired by the work and also to understand their strategies. Remember, your work is your USP so you should make use of interesting and unique content so that visitors come to your website and bring business to you.

While choosing any website designing company, you must see whether they have social media expert who posts business related information on the social networking sites such as face book and twitter so that the consumers visit your website after seeing the information on those sites. It would be a very good idea if you can use the popular figures to promote your product, people like the product more when they are being promoted by celebrities. So, keep all these things in mind while choosing any of the Responsive Website Designing UK .

Career In Multimedia Technology

In this age of modern Information Technology, the Multimedia Technology has brought about some numerous exciting career option for aspirants. One of such vocations is children game design which has become very much popular in the present world. This article highlights some of those various related career options that are available in video game designing.

It’s a matter-of-fact that we all want a good career for ourself, where there is a great combination of work and fun. Video game design program is one such fine field where you can experience working with fun.

As parents, you must have noticed about your children that after finishing their home-work, they do not want to waste a second of their life to play. It is the technology ofcourse that enabled them to play their favourite video games. Along with this, their curiosity to know something more about video games encourages them to think of creating and designing video games for themselves. Therefore, now-a-days, many multimedia institutions have come up with this new video game design program to meet the interest of the children.

If you want to go deep into how these video games are created, designed and tested, then the first thing you need to do is to find out those multimedia institutions that offer such types of gaming-based computer courses. The preferred option for your search can rightly be the multimedia institutions as children game design is made possible only because of computer technology and multimedia design.

Children game design is not a work performed by a single expert alone; it is a team effort that makes it possible. The team members include character artist who is responsible for creating and developing the characters that are required in the game. The animator prepares the 3-D effect of the characters, objects and elements so that the game looks like real. Computer programming like C++ or Java are used by the programmer of the game to smoothly run and play the game on a computer, play station or on a smartphone. Apart from that, there are level designing section which is looked after by the level designer who creates and designs the diverse levels for the game. Sound effects to the game are then given by the sound editor. The interface designer designs the menu of the game. And as such, different artists play a key role in creating and designing a video game.

Importance of Having a Website For a Business

In the past, we used to find restaurants, accommodations, doctor or a bakery through the yellow pages, but these days we directly use Google, Bing, etc. to gather any information which we require. If our company doesn’t have an availability on search engines then we are really missing bigger and better opportunities. The website is a very powerful marketing tool for a small as well as big business. There are many IT companies that offer web designing services in Noida, website designing company in Gurgaon and Delhi but you must choose the best one for your business.

In India, E-commerce business is increasing day by day, even a small company owner has an E-commerce website to sell their products. 2016 was a lucky year for E-commerce business owners and according to a study conducted by Google e-commerce industry is estimated to reach $60 billion by 2020.
Running a company is not an easy task, but if you own a website then it can actually make your business run smoothly. If you have a home made old fashioned website, then you need to redesign it in a new way and get it optimized to see the actual results in your business. Now you must be thinking that, why you need a website? Why it is so important for your business? How it can increase brand availability and awareness? I will answer all these questions and tell you the benefits of a website.
  • Your business needs a positive impression and website deliver it very easily.
  • It is a less expensive way to promote your business.
  • The website is a cost-effective way for brand awareness.
  • It will increase customers and clients.
  • A website gives your business 24×7 online presence.
  • Business expansion globally.
  • Better growth opportunities for your company.
  • Customers can easily avail your products and services.
  • It will improve customer relations.
  • It keeps your targeted audience informed about your discounts.